Many small business owners have a hard time seeing the value of a website redesign. They believe “if it ain’t broke, don’t fix it.”; And this is understandable. Unless you are eating, breathing and sleeping technology and staying up to date with the moving target of Internet business, you’re not likely to know intuitively if your site needs a redesign.
And as a small business owner, you may be concerned about the up-front costs of a website redesign. But once you understand how a redesign can help you drive traffic to your site, convert more users and even save money, you’ll feel more positive about making the investment in your business.
Let’s face it. We are living in the digital age. We have technologically matured more in the last 10 years than in the prior 100! The Internet has taken the world by storm, and now we have the power to be connected to it wherever we go; from our smart phones to our tablets. With that being the case, then it should be an undeniable fact that your website is the virtual front door to your business or organization!
Yet, many people in today’s world fail to realize the importance of a professional looking and functional web presence. While it may be an upfront investment, the payoff is well worth it. Many organizations pay thousands of dollars on traditional advertising, such as radio commercials and newspaper ads, yet continue to neglect their website budget. Who among us doesn’t shop online? When you stumble upon a site that looks like it was strewn together haphazardly, chances are you’re going to question the integrity and legitimacy of the business as a whole.
Perhaps you made a considerable investment on your website, but if that was over 5 years ago, your website is undeniably outdated and obsolete. For certain, your websites are not taking advantage of today’s responsive web technology, which allows for true cross-platform compatibility. Statistics show that over 70% of your online visitors are mobile! If your site is not mobile friendly, you are losing customers and money at an alarming rate.
So how do you know if your website is Old School? Here are a few tell tale signs:
- Your website relies heavily on Flash Animation
- You have to zoom in and pan from left to right in order to read web content on your smart phone.
- The 90’s called, and want their animated gifs and tiled backgrounds back.
- Your site is littered with broken links and inconsistent content.
- Pictures and other media are slow to load, and are not sized appropriately for web.
- Customers complain about your website’s lack of function/usability
If you can relate to one or more of the above scenarios, then it is time to contact the experts at RTS for a website makeover. We will personally meet with you, and discuss your requirements in detail. We will then design a custom, affordable solution tailored to your specific needs. Simple. Professional. Affordable, it’s the RTS way.